2024 Software Buying Trends: Actionable Insights to Engage Today’s Buyers

In 2024, software buyers are searching for ways to protect profits and reduce costs. But 61% of buyers still plan to increase their investment in technology. 

How should software providers adapt their strategy to capture this market demand?

Gartner Digital Markets surveyed 2,499 decision-makers across global businesses about the challenges, factors, and triggers driving their software purchases. In this webinar, we will share the top trends most likely to impact SaaS marketing and sales teams.

You will learn:

• The top 5 software buying trends in 2024
• How macroeconomic factors are impacting the software market
• How to position your product as value-driving for today’s buyers
• How to maximize review content to capture more buyer attention
• Ways to promote your AI products and features as growth enablers

Join this webinar for insights on the evolving expectations of tech buyers and drive efficient growth in 2024.