The Efficient Funnel: Lead Targeting and Engagement Best Practices

Today’s tech marketing landscape is shrouded in challenges. Sales cycles are longer and need more enablement. Deal sizes are under pressure. And sellers need more pipeline to make the same revenue goals. 

With slower time to revenue, how can you ensure more leads will translate into pipeline?

In this webinar, we’ll share best practices to drive efficiency across the funnel and decrease the burden on sellers. Learn how you can reach your growth goals and keep winning in a tightened market.

Join us live to learn:

• Channels that high-growth companies are investing in
• How to create a well-defined ideal customer profile
• Best practices for campaign segmentation and targeting
• How to keep leads engaged throughout the buyer journey
• Tips for stronger enablement and sales collaboration