How Software Buyers Build Their Shortlist

82% of buyers plan to increase their software spend in 2025, but the journey from planning to purchase is complex and time-consuming. 

Software buyers build lists to simplify this process. So how do they decide which vendors make the cut?

Join our exclusive webinar with Ken Allard, Executive Vice President of Gartner Digital Markets, and discover how 3,500 software buyers narrow down their options to make a purchase so you know how to secure your spot. 

In this webinar, you'll learn:

• The top-priority software investments in 2025
• How buyers create their initial purchase list
• What buyers use to pare down options at each stage
• What 90% of buyers find crucial to their software research