Tech Marketing Benchmarks: How Growth Companies Invest Their Budget

How should you allocate your marketing budget to drive growth?

Leaders at growth-stage businesses are making smart, data-driven investment decisions to fuel their success. With their insights, you too can find opportunities to optimize your marketing budget. 

In this webinar David Kung, Senior Director Analyst at Gartner, breaks down findings from the latest Tech Marketing Benchmarks Survey, revealing where leading tech companies are investing, how they’re adapting brand and demand gen strategies, and which product-led tactics they’re using to drive growth. 

What you'll learn:

• Insights into the latest marketing mix trends driving growth
• Benchmarks to help you validate or adjust your marketing plan
• How product-led growth and artificial intelligence (AI) are reshaping marketing strategies